In the summer of , you could not walk into any twenty-something environment in San Francisco, where I lived, without hearing about Friendster—a new type of website, a social network site. Likewise, it only makes sense to consider the rise in popularity of social network sites like Friendster and MySpace in order to understand coolhunting. Just like social networks allow people to spread ideas, social network sites allow people to leverage their social networks to spread information, culture, and gossip. In this book, Peter Gloor and Scott Cooper explore what coolhunting is, describe many of its varied and sometimes surprising incarnations, and point the way to its practical application. To understand the rise of MySpace, however, we must begin with Friendster.
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They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn br What do the iPod, MySpace, and YouTube all have in common?
Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Get A Copy. Hardcover , pages. More Details Original Title. Other Editions 3. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Coolhunting , please sign up.
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Interesting concept but the book itself seems a bit outdated. Seems like by now you should be able to find better books about this subject. Also, bit too theoretical and tech oriented for my liking. I'm interested in who, how, why, not in computer graphs picturing swarms, cool as that may be. Tho I realize more techie people might actually enjoy that part. Nov 30, Anandh Sundar rated it really liked it.
The author does connect the dots well with examples of Linux, Wikipedia, Deloitte, Google etc as well as non profit awards, scientific institutes etc. While this book does not explain much in terms of actionables, it is worthreading for the variety of new mental models you get post reading.
Sep 29, Carl rated it really liked it. A good book that ties together swarm creativity, social network analysis and trend prediction. The final pages actually predict what happened last fall to the big 3 auto makers, well before it happened. Dec 12, Kay rated it it was ok. Jun 10, Jen rated it it was ok. Mar 29, Lori Grant rated it really liked it Shelves: concepts-trends-social-trends. A should-read book for knowledge workers and entrepreneurs on concepts and social trends.
There are no discussion topics on this book yet. Readers also enjoyed. About Peter A. Peter A. Books by Peter A. Related Articles. There are many ways to take action against racism. Read more Trivia About Coolhunting: Chas No trivia or quizzes yet. Welcome back. Just a moment while we sign you in to your Goodreads account.
Coolhunting: Chasing Down the Next Big Thing
They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Now, anyone can learn how to:. An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken. Would you like to tell us about a lower price?
Coolhunting: Chasing down the Next Big Thing